Schema Markup Generator

Choose the right type

Start with what the page actually describes. An article about bicycle maintenance is an Article or BlogPosting. The workshop that published it is an Organization. Its physical shop can be a Store, a more specific kind of LocalBusiness. Those are related things, not interchangeable labels.

Use breadcrumbs for the page’s navigation trail and WebSite for the site’s name on its homepage. A service page does not become a news article just because that template has more fields. Leave details blank when they do not apply. Required fields in this editor are its minimum inputs, not a universal list of Google’s requirements.

Use real details

For an article, enter its visible headline and credit each actual author separately. A profile URL helps distinguish someone from other writers with the same name. Add relevant image URLs and the original publication date when known. An updated date should reflect an actual update, not today’s date added to look fresh. Include the correct UTC offset for those dates.

Google currently lists no required properties for its Article markup, but recommends useful details such as authors, headline, images and dates where applicable. Missing a field here is not proof that a page cannot appear in search. See Google’s Article guidance.

For a local business, use its genuine name and physical address. Choose the most specific available business type, check the coordinates and enter its usual weekly opening hours. An overnight shift can close earlier on the clock than it opens. Holiday exceptions need separate markup; this editor handles the regular schedule. Do not invent an address, review or star rating. Local business requirements differ from general organization markup.

Keep the trail useful

A breadcrumb could read Home > Guides > Bicycle care. It should represent a sensible route through the site, not every segment of a long URL. Add at least two steps, arrange them in order and use full URLs. The last step may omit its URL; earlier steps need one. The generator numbers the positions for you. Google’s breadcrumb documentation explains these properties.

Add it once

Choose JSON for an integration that accepts a data object, or Script tag for an HTML template. JSON-LD can sit in the page’s head or body. It should describe the page where it is installed, and the details should agree with what readers see.

On WordPress, inspect your SEO plugin’s output first. Rank Math, Yoast or another plugin may already create Article, Organization, WebSite and breadcrumb entities. Update that existing markup where possible. Adding another script with conflicting names, dates or URLs does not make the page stronger.

The generated @id identifies an entity using your page URL and a fragment. When extending an existing schema graph, use that graph’s established IDs where appropriate. For a site name, use the domain or subdomain homepage, not a folder. Google’s site-name guidance calls for WebSite markup on that homepage.

Test the published page

The editor checks its inputs and serializes JSON-LD; it does not inspect your website. Open Schema.org Validator to review the vocabulary, then use Google’s Rich Results Test for supported search features. A schema type can be valid without producing a rich result. After installation, test the live URL as well as the copied code: a theme, plugin or cache may change what is actually delivered.

Check that crawlers can access the page and its images. Use the Redirect Checker for URL routes and the SEO Checker for page-level checks. Structured data does not override a noindex directive, fix thin content or guarantee indexing. Google’s structured data policies still apply even when code has no syntax errors.

Your submitted details are not saved in this tool’s report cache or usage log. Entered URLs are not fetched. Browser drafts last only while this page stays open; download any code you need to keep.

Find a relevant publisher

Markup describes your page. Publisher selection is a separate decision about audience and subject fit. Compare relevant opportunities below or ask our outreach team to research a shortlist.

Approved guest post orders retain the dofollow placement and Google indexing guarantee stated in their confirmed terms. That service commitment is separate from this generator, which cannot guarantee Google’s indexing decisions.

Common questions

Request a shortlist

Send your target page, topic and market. We will check publisher fit and confirm terms before you approve a placement.