Keyword Mapping Tool

A keyword list can contain several kinds of evidence: queries seen for your website, estimates from a keyword provider, customer questions or generated ideas. Keep their origins in your own research record. A phrase does not become verified demand because it appears in a mapping table.

Choose the subjects that matter to your audience and business before assigning URLs. Ask what the reader needs to accomplish, whether you can answer that need well, and whether a suitable page already exists. This makes the destination decision easier to explain.

The free SEO tools directory helps you choose a separate research or technical check when the question extends beyond organizing assignments. Each workflow has its own evidence requirements.

If you have comparable ranking exports, use the Competitor Keyword Gap Tool to review those supplied datasets before selecting topics. A competitor’s keyword can prompt investigation, but it does not establish that another article belongs in your publishing queue.

Avoid importing every phrase simply to fill the available rows. A smaller map with clear reasons, owners and next steps is easier to review than a large collection of unresolved suggestions.

Enter the website the plan concerns. Open Import keywords or restore a draft to upload a supported CSV, TSV or project JSON, or paste CSV records. For a tabular import, the keyword column is required. Target URL, topic, role, intent, action, priority, owner and notes are optional.

Use Read records to prepare the import, then inspect the column selections before choosing Append records. Check that a target-address column is mapped to Target URL rather than assuming a familiar header will be recognized. A successful preview is an opportunity to inspect your choices before adding rows.

Appending adds records to the existing map. Review what is already present so you do not mistake an added batch for a replacement. Repeated assignments should be reviewed deliberately; the published workflow retains duplicate records and flags them rather than silently removing them.

You can also add a keyword manually. Use that route for a small addition or a topic that arrives after the initial research. Enter enough context for another person to understand the assignment, while leaving genuinely unknown decisions open.

A blank optional field is often more honest than a guessed value. For example, leave a target unassigned until the destination is clear, and leave intent unknown until you have reviewed the reader’s task and relevant evidence.

The scope selector offers Domain, including subdomains, and Exact hostname. Choose the boundary that fits the work you are planning. A main website and its blog subdomain may belong in one plan, while a team working on one host may need a narrower view.

For an existing page, supply its actual full address. For planned content, use a proposed full URL when the structure is decided, or leave the target blank while the decision remains open. Keep proposed destinations distinguishable in your notes from addresses you have already checked.

The documented URL checks concern syntax and site scope. The mapping workflow does not visit the address or confirm that the page exists. A plausible URL can still be a draft, return an error, redirect elsewhere or serve the wrong content.

Use the Indexability Checker for its separate review of an existing page’s technical signals. A map records a destination choice; checking the page requires its own evidence and does not establish Google indexing simply because a URL is listed.

Keep important URL differences visible until you understand them. Do not use a planning warning alone to choose a redirect or canonical destination. Those changes affect real pages and need a separate review of content, access and intended behavior.

Choose a primary term that describes the page’s main job. Supporting terms should help that page answer related questions. They are not instructions to repeat exact phrases or create a separate section for every row.

For example, an editorial calendar guide may answer questions about schedules, templates and review routines. A comparison of calendar software may require a different answer. Shared wording provides a research lead, but the reader’s task should drive the final decision.

The Keyword Cluster Generator offers a separate review of relationships among supplied keywords through word overlap or imported organic-result URLs. Inspect its groups before choosing page assignments. A group can inform the map without deciding the destination for you.

Read the pages you already have. A strong existing resource may need a useful update instead of another URL. Conversely, two subjects can share vocabulary while needing different page formats, evidence or audiences.

Record the reason for the assignment in ordinary language. A writer should be able to understand what the page must accomplish without reverse-engineering your keyword list.

The available labels include unknown, informational, commercial, transactional, navigational and mixed. In this tool, you choose the label. It is not an automatic analysis of a live results page.

Use unknown while the evidence is incomplete. Mixed can describe a deliberate assessment of several needs, but it should not become a convenient label for every unresolved group. Notes can explain what still needs to be checked.

The Search Intent Checker can support a separate review of supplied search-result evidence. Keep the market and observation context with that review, then bring the resulting editorial decision into the map.

Labels work best when they lead to a clear answer. An informational guide should explain the task accurately. A comparison should address meaningful alternatives. A service page should make its scope and next step understandable. The label alone does not supply that substance.

The available actions are review, create, update and keep. Choose the one that best describes the agreed next step. These are planning labels; choosing create does not publish a page, and choosing update does not edit the website.

Use review when an assignment needs more evidence or a decision from another person. Create suits approved new work. Update suits a page with a specific improvement to make. Keep can record a reviewed decision to retain the current approach.

Add a named owner where useful, and choose normal, high or low priority according to business relevance, effort and dependencies. The tool does not calculate a numerical opportunity score or invent difficulty, traffic or conversion forecasts.

Make notes actionable. “Add an example of the approval handoff” gives a writer a concrete task. “Improve SEO” leaves the work undefined. Include the question to answer, evidence needed and any important limits on the assignment.

Open a row to edit its keyword, target URL, topic, role, intent, action, priority, owner or notes. Review the complete record when changing a destination so the topic and next action still make sense together.

For several related rows, the selected-row controls let you apply a common target URL, topic or action. Check the selection carefully before applying a batch change, especially when the map contains similar phrases or several proposed pages.

Use Search map, the row filter and the action filter to focus your review. The row choices include all rows, unassigned, primary and supporting. A filtered view helps you inspect part of the plan; it should not be mistaken for proof that all other assignments have been resolved.

Review the remaining work after editing. A changed target can move a phrase into a page that already has a primary term or a different planned action. Checking the whole map again helps you see the consequences of an otherwise sensible individual edit.

Repeated full records compare the normalized keyword and all supplied assignment fields. Repeated keyword-target groups compare the normalized keyword and target only, so owners or notes can differ. Every record stays editable. Both families can describe the same rows.

Primary-focus checks count distinct normalized primary terms. Repeated primary rows with the same term receive a separate note. Mixed-intent checks compare known labels and exclude unknown; mixed is a supplied label, not automatic analysis. Page actions remain separate instructions to review.

Keyword comparison uses Unicode NFC, lowercase and normalized spacing without removing accents or stemming. Original keyword wording and URL text remain in reviewed evidence. Notes retain line breaks. Targets retain scheme, path case, query strings and trailing slashes; fragments and standard ports are normalized.

Domain scope uses the bundled Public Suffix List registrable domain, including subdomains. Exact hostname is narrower. Malformed and out-of-scope targets stop the review with a row-specific error, without deleting editor records. Accepted syntax does not establish that a proposed page exists.

The page states that maps are not stored in your WordPress account and that the plugin does not autosave them in the browser. Download the draft when you need to retain the work.

Shared abuse protection records a salted IP hash, tool identifier and usage date. Hosting and security-provider policies apply separately. This is a narrower statement than a claim that every service or contact form on the page stores nothing.

Keep sensitive business notes appropriate to your own workflow, and retain the working file where your team normally manages planning records. Returning to the page should not be treated as a substitute for keeping the downloaded project.

Check map sends the supplied records to this website for analysis; it is not a browser-only workflow. Import, editing and draft preparation occur in the workspace. The tool does not fetch the target pages.

No. You supply keywords, assignments, topics and intent labels. The tool checks planning consistency. It does not fetch pages, search Google, calculate demand or choose destinations automatically.

No. Several phrases can support one useful answer. Review the reader task and required content before splitting them into separate destinations. Small wording differences alone do not justify another URL.

Comparison uses Unicode NFC, lowercase and normalized spacing. Accents and different word forms remain distinct. Original wording is retained; semantic synonyms are not automatically merged.

Yes. Download a draft project JSON before leaving. Restore supports version 1 and version 2 Keyword Mapping drafts, including assignments, owners and notes. Version 2 preserves stable row identifiers. There is no account save or browser autosave.

Use the full reviewed CSV for one row per checked assignment, or the full review JSON for all page plans and planning notes. Both include the complete checked map regardless of filters. Keep the separate draft JSON to continue editing later.

No. Warning categories can overlap and are not independent SEO problems. A keyword planned for multiple URLs is not proof of lost rankings or traffic. Review page purposes and performance evidence before changing a website.