Standards
Editorial Standards
These standards explain how we think about content quality, publisher fit, anchor text, and reporting for guest posting campaigns.
Content
Useful content comes first
Guest post content should have a real topic, clear headings, readable structure, and a reason for the reader to continue to the target page.
Thin filler articles, misleading claims, and keyword stuffing weaken the value of a placement.
Links
Anchors should read naturally
Anchor text should fit the sentence and page context. Repeating exact-match anchors across a campaign can create avoidable risk.
We encourage branded, partial-match, topical, and descriptive anchors when they make the article more natural.
Reporting
Placements should be auditable
A report should make the work easy to check. At minimum, it should identify the live URL, target URL, anchor text, and placement context.
We avoid fake proof, invented testimonials, and unsupported ranking promises.