Local workspace · Supplied assumptions only

Put numbers behind your SEO plan.

Review an observed click-through rate, model campaign contribution ROI or build a supplied-cost scenario. See every formula without connecting an account or buying an API.

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1. Set up a scenario

No live analytics

CTR inputs

Whole number, 0 to 1,000,000,000,000.

Whole number, no greater than impressions.

0 to 100, up to 6 decimal places. Blank means no target comparison.

Clicks and impressions must cover the same source, filters and period. A supplied target is a scenario, not a ranking benchmark or forecast. With zero impressions, observed CTR is unavailable.

No scenario calculated.