SEO planning / Local workspace
Make the assumptions visible.
Observed CTR. Contribution ROI. Supplied costs. Choose a question, add your figures and inspect the arithmetic behind the answer.
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1. Set up a scenario
No live analyticsUse this same currency for every money input. Changing the label does not convert values or look up an exchange rate.
Optional scenario and source notes
Keep the measurement and assumption context with the result. Notes are user supplied, are not verified and are included in exports. Do not enter credentials.
Up to 120 characters.
Report, dataset or method; up to 240 characters.
Dates covered; up to 120 characters.
Property, page, query, country, device and filters; up to 240 characters.
Source, date and cohort behind a chosen assumption; up to 240 characters.
Explain what the margin and budget already cover to avoid overlap; up to 500 characters.
No scenario calculated.
2. Review the arithmetic
Scenario onlyBreak-even under these assumptions
The threshold uses your conversion rate, revenue, contribution margin and campaign spending. It describes a mathematical requirement; it does not predict achievable clicks.
Your chosen conversion-rate comparison
Inputs used in this calculation
Source and scenario notes
Assumptions and limitations
Keep this local scenario
JSON and CSV include normalized inputs, metrics, units, formulas, unavailable reasons, precision policy, notes and any chosen comparison. Sensitive figures are not anonymized. Exports are reports; there is no import or stored-project feature.
Select this JSON text using your browser's normal text controls. Review any file you save before sharing.